Bluefin invests in Payfactory, expands capabilities

Thursday, January 27, 2022 — 16:09:40 (EST)

ATLANTA & TULSA, Okla.–(BUSINESS WIRE)–Payfactory, a fintech payment facilitator for software platforms, has announced a growth investment from Bluefin, the recognized integrated payments leader in P2PE encryption and vaultless tokenization technologies that protect payments and sensitive data.

“Our strategic partnership brings the speed and efficiency of Payfac to Bluefin’s Decryptx® and ISV partner base including PCI-validated P2PE, tokenization and 3-D Secure, providing the highest level of payment and data security for a Payfac solution in the industry.”

Bluefin provides integrated payment and data security solutions to over 20,000 merchants in 47 countries through its product suite and network of 200 global connected partners. The company specializes in encryption and tokenization technologies, including PCI-validated point-to-point encryption (P2PE) to secure mobile, call center, countertop and unattended payments, and through the ShieldConex® data security platform to secure payments, PII and PHI entered online.

Bluefin’s growth investment will facilitate Payfactory’s domestic and international market expansion and leverage the strategic partnership between the two companies.

“Payfactory is an extremely innovative company that meets the growing demand for immediate merchant approval, next-day funding and split payments through their Payfac model,” said John M. Perry, Bluefin CEO. “Our strategic partnership brings the speed and efficiency of Payfac to Bluefin’s Decryptx® and ISV partner base including PCI-validated P2PE, tokenization and 3-D Secure, providing the highest level of payment and data security for a Payfac solution in the industry.”

“We are thrilled to participate in this round of funding for Payfactory and welcome Ruston and his team as a key strategic partner,” added Mr. Perry.

“The benefits of Payfac to software companies are clear: immediate seller onboarding, the ability to manage seller and buyer experiences through APIs, and fast, flexible payouts,” said Ruston Miles, Payfactory CEO. “These benefits have only been available to small software companies through a limited number of large providers at a high cost and with no revenue sharing, or to the largest software companies who opt to take on all of the technology, security, regulation and financial risks involved. Together, Bluefin and Payfactory deliver the most secure Payfac-as-a-Service option available in the market today, enabling mid-market software companies to reap all of the benefits of Payfac along with payment revenue sharing.”

About Payfactory

Formed by payments industry veterans and created for and by developers, Payfactory enables software vendors to effortlessly integrate payment acceptance, own the merchant experience, and minimize risk. The company serves software companies seeking the benefits of payment facilitation along with a higher level of security, service and speed. For more information, visit payfactory.io/.

About Bluefin

Bluefin is the recognized integrated payments leader in encryption and tokenization technologies to protect payments and sensitive data. Our product suite includes solutions for contactless face-to-face, call center, mobile, Ecommerce and unattended payments and data in the healthcare, higher education, government and non-profit industries. The company’s partner network currently includes more than 200 processors, payment gateways and ISV’s operating in 47 countries. For more information, visit www.bluefin.com/.

The Green Sheet Inc. is now a proud affiliate of Bankcard Life, a premier community that provides industry-leading training and resources for payment professionals. Click here for more information: bankcardlife.com?orid=33533&opid=1 .

Source: Company press release.

Bluefin Invests in Payfactory to Bring Payments Services to Its Security Clients

Peter Lucas January 25, 2022 Acquiring, Competitive Strategies, Credit Cards, Debit Cards, Fraud & Security, Point-of-sale, Transaction Processing

Seeing an opportunity to offer payment acceptance along with its encryption and tokenization technologies to its enterprise clients, Bluefin Payment Systems LLC has invested an undisclosed sum in payment facilitator Payfactory Inc. The investment, which will create a strategic relationship between the two companies, will enable Payfactory to expand its operations by servicing large clients such as healthcare and insurance providers and utilities. Like many payment facilitators, Payfactory primarily services micro merchants.

By forming a strategic partnership with Payfactory, Bluefin can provide payment acceptance to its clients. Typically, payfac technology has been available to either small software companies through a limited number of large providers at a high cost and with no revenue sharing, or to the largest software companies that opt to take on all of the technology, security, regulation, and financial risks involved, says Payfactory chief executive Ruston Miles, who founded Bluefin and remains a strategic advisor to the company. 

Atlanta-based Bluefin plans to integrate Payfactory’s technology into its Decrypt point-to-point encryption service, which enables processors, payment gateways, and software platforms to connect to Bluefin. Decrypt includes PCI-validated P2PE, tokenization, and 3-D Secure. As a result, the investment means Bluefin will be able to offer payment solutions without having to develop the technology on its own. Bluefin, which services primarily enterprise clients, provides P2PE and tokenization to more than 20,000 clients in 47 countries.

“We are seeing more and more large companies wanting Payfac technology and this investment creates a strategic partnership that is a natural extension of our business,” Miles says.

The partnership will also enable Bluefin and Payfactory to deliver a secure Payfac-as-a-Service option, enabling mid-market software companies to reap all of the benefits of Payfac along with payment revenue sharing, Miles adds.

The payment facilitator model has helped drive the ubiquity of electronic payments worldwide by making payment acceptance readily available to small merchants through the business software they use. “Payfac technology has been great for small merchants, but there is so much more that can be done with it,” says Miles.

Bluefin is not the only company investing in Payfactory during this latest round of funding. Other investors will be announced in the coming weeks, says Miles.

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Bluefin Invests in Payfactory- Michal Christine Escobar

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Payfactory, a fintech payment facilitator for software platforms, has announced a growth investment from Bluefin, the recognized integrated payments leader in P2PE encryption and vaultless tokenization technologies that protect payments and sensitive data.

Formed by payments industry veterans and created for and by developers, Payfactory enables software vendors to effortlessly integrate payment acceptance, own the merchant experience, and minimize risk. The company serves software companies seeking the benefits of payment facilitation (Payfac) along with a higher level of security, service and speed.

Bluefin provides integrated payment and data security solutions to over 20,000 merchants in 47 countries through its product suite and network of 200 global connected partners. The company specializes in encryption and tokenization technologies, including PCI-validated point-to-point encryption (P2PE) to secure mobile, call center, countertop and unattended payments, and through the ShieldConex® data security platform to secure payments, PII and PHI entered online.

Bluefin’s growth investment will facilitate Payfactory’s domestic and international market expansion and leverage the strategic partnership between the two companies.

“Payfactory is an extremely innovative company that meets the growing demand for immediate merchant approval, next-day funding and split payments through their Payfac model,” said John M. Perry, Bluefin CEO. “Our strategic partnership brings the speed and efficiency of Payfac to Bluefin’s Decryptx® and ISV partner base including PCI-validated P2PE, tokenization and 3-D Secure, providing the highest level of payment and data security for a Payfac solution in the industry.”

“We are thrilled to participate in this round of funding for Payfactory and welcome Ruston and his team as a key strategic partner,” added Mr. Perry.

“The benefits of Payfac to software companies are clear: immediate seller onboarding, the ability to manage seller and buyer experiences through APIs, and fast, flexible payouts,” said Ruston Miles, Payfactory CEO. “These benefits have only been available to small software companies through a limited number of large providers at a high cost and with no revenue sharing, or to the largest software companies who opt to take on all of the technology, security, regulation and financial risks involved. Together, Bluefin and Payfactory deliver the most secure Payfac-as-a-Service option available in the market today, enabling mid-market software companies to reap all of the benefits of Payfac along with payment revenue sharing.”

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Bluefin invests in Payfactory

Source: Payfactory

Payfactory, a fintech payment facilitator for software platforms, has announced a growth investment from Bluefin, the recognized integrated payments leader in P2PE encryption and vaultless tokenization technologies that protect payments and sensitive data.

Formed by payments industry veterans and created for and by developers, Payfactory enables software vendors to effortlessly integrate payment acceptance, own the merchant experience, and minimize risk. The company serves software companies seeking the benefits of payment facilitation (Payfac) along with a higher level of security, service and speed.

Bluefin provides integrated payment and data security solutions to over 20,000 merchants in 47 countries through its product suite and network of 200 global connected partners. The company specializes in encryption and tokenization technologies, including PCI-validated point-to-point encryption (P2PE) to secure mobile, call center, countertop and unattended payments, and through the ShieldConex® data security platform to secure payments, PII and PHI entered online.

Bluefin’s growth investment will facilitate Payfactory’s domestic and international market expansion and leverage the strategic partnership between the two companies.

“Payfactory is an extremely innovative company that meets the growing demand for immediate merchant approval, next-day funding and split payments through their Payfac model,” said John M. Perry, Bluefin CEO. “Our strategic partnership brings the speed and efficiency of Payfac to Bluefin’s Decryptx® and ISV partner base including PCI-validated P2PE, tokenization and 3-D Secure, providing the highest level of payment and data security for a Payfac solution in the industry.”

“We are thrilled to participate in this round of funding for Payfactory and welcome Ruston and his team as a key strategic partner,” added Mr. Perry.

“The benefits of Payfac to software companies are clear: immediate seller onboarding, the ability to manage seller and buyer experiences through APIs, and fast, flexible payouts,” said Ruston Miles, Payfactory CEO. “These benefits have only been available to small software companies through a limited number of large providers at a high cost and with no revenue sharing, or to the largest software companies who opt to take on all of the technology, security, regulation and financial risks involved. Together, Bluefin and Payfactory deliver the most secure Payfac-as-a-Service option available in the market today, enabling mid-market software companies to reap all of the benefits of Payfac along with payment revenue sharing.” 

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Payfactory Announces Acceleration Investment from Atento Capital

Atento’s funding to expedite Tulsa-based Payfactory’s expansion and hiring plans

January 25th, 2022 – Tulsa, OK – Payfactory, a payment facilitator that enables software companies to integrate payment acceptance effortlessly, today announced an investment from Atento Capital to scale its Tulsa-based business development and operations to meet the growing demand for Payfac-as-a-service provider. 

“The opportunities for Payfac-as-a-service were historically unavailable to fintech startups. It was important to the founding team to build Payfactory here in Tulsa to bring the benefits of these opportunities back to our community. We are grateful to have Atento as a partner who is as thrilled to grow Tulsa’s tech community through innovation in payments as we are,” said CEO Ruston Miles. 

Before now, software companies had limited options for offering payment acceptance to their merchants. They could choose the traditional model which requires time-consuming underwriting for each merchant. Or, they could choose to become their own payment facilitator through high-cost solutions that inhibit their potential to build a significant revenue stream from the payment acceptance feature. Payfactory’s Payfac-as-a-service model has brought together the best of both worlds for software companies by empowering them to deliver customized payment experiences, while also  converting payment acceptance from a cost center to a revenue center.

Atento’s funding will provide Payfactory with an injection of capital to expand the already 70% Tulsa area-based team. “We are grateful to amplify our growth plans with Atento Capital and look forward to bringing more jobs to our community together,” added Miles.

“When we first met Ruston, it was clear that we were standing in front of a payments wizard,” said Michael Basch, managing director of Atento Capital. “With a successful exit in the payment space already under his belt, he had a nuanced understanding of the landscape and market opportunities. Ruston had been working on this product in stealth-mode for nearly a year, and had compiled an all-star team of serious operators around him. We are pleased with the traction to date, and are excited for what lies ahead for Ruston, the PayFactory team, and Tulsa.”

“Tulsa is quickly becoming a technology hub known for developing innovative products and bringing together teams that care about client experiences and the communities they live in ,” remarked Marvin Jones, Head of Strategic Partnerships.  “Payfactory’s partnership with Atento sets an example for local investment that makes an immediate impact.”

About Payfactory

Formed by payments industry veterans and created for and by developers, Payfactory enables software vendors to effortlessly integrate payment acceptance, own the merchant experience, and minimize risk. The company serves software companies seeking the benefits of payment facilitation and a higher level of security, service, and speed. For more information, visit https://payfactory.io/.

About Atento Capital

Atento Capital is an investment firm driving opportunities in Tulsa through returns, quality job creation, and being helpful. By democratizing access to venture capital and creating pathways to upward mobility for traditionally underinvested groups of people, Atento has helped dozens of companies and entrepreneurs grow and thrive in the Tulsa tech ecosystem. For more information, visit https://www.atentocapital.com/. 

Media Contact:

Marvin Jones
Head of Strategic Partnerships
Payfactory
833-232-2113
[email protected] 

Payfactory Announces Strategic Growth Investment from Bluefin to Bring Benefits of Payfac to Software Companies

January 25, 2022 11:00 AM Eastern Standard Time

ATLANTA & TULSA, Okla.–(BUSINESS WIRE)–Payfactory, a fintech payment facilitator for software platforms, has announced a growth investment from Bluefin, the recognized integrated payments leader in P2PE encryption and vaultless tokenization technologies that protect payments and sensitive data.

“We are thrilled to participate in this round of funding for Payfactory and welcome Ruston and his team as a key strategic partner”Tweet this

Formed by payments industry veterans and created for and by developers, Payfactory enables software vendors to effortlessly integrate payment acceptance, own the merchant experience, and minimize risk. The company serves software companies seeking the benefits of payment facilitation (Payfac) along with a higher level of security, service and speed.

Bluefin provides integrated payment and data security solutions to over 20,000 merchants in 47 countries through its product suite and network of 200 global connected partners. The company specializes in encryption and tokenization technologies, including PCI-validated point-to-point encryption (P2PE) to secure mobile, call center, countertop and unattended payments, and through the ShieldConex® data security platform to secure payments, PII and PHI entered online.

Bluefin’s growth investment will facilitate Payfactory’s domestic and international market expansion and leverage the strategic partnership between the two companies.

“Payfactory is an extremely innovative company that meets the growing demand for immediate merchant approval, next-day funding and split payments through their Payfac model,” said John M. Perry, Bluefin CEO. “Our strategic partnership brings the speed and efficiency of Payfac to Bluefin’s Decryptx® and ISV partner base including PCI-validated P2PE, tokenization and 3-D Secure, providing the highest level of payment and data security for a Payfac solution in the industry.”

“We are thrilled to participate in this round of funding for Payfactory and welcome Ruston and his team as a key strategic partner,” added Mr. Perry.

“The benefits of Payfac to software companies are clear: immediate seller onboarding, the ability to manage seller and buyer experiences through APIs, and fast, flexible payouts,” said Ruston Miles, Payfactory CEO. “These benefits have only been available to small software companies through a limited number of large providers at a high cost and with no revenue sharing, or to the largest software companies who opt to take on all of the technology, security, regulation and financial risks involved. Together, Bluefin and Payfactory deliver the most secure Payfac-as-a-Service option available in the market today, enabling mid-market software companies to reap all of the benefits of Payfac along with payment revenue sharing.”

About Payfactory

Formed by payments industry veterans and created for and by developers, Payfactory enables software vendors to effortlessly integrate payment acceptance, own the merchant experience, and minimize risk. The company serves software companies seeking the benefits of payment facilitation along with a higher level of security, service and speed. For more information, visit https://payfactory.io/.

About Bluefin

Bluefin is the recognized integrated payments leader in encryption and tokenization technologies to protect payments and sensitive data. Our product suite includes solutions for contactless face-to-face, call center, mobile, Ecommerce and unattended payments and data in the healthcare, higher education, government and non-profit industries. The company’s partner network currently includes more than 200 processors, payment gateways and ISV’s operating in 47 countries. For more information, visit https://www.bluefin.com/.

Contacts

Danielle Duclos
Senior Vice President, Marketing
Bluefin
800-675-6573
[email protected]

Marvin Jones
Head of Strategic Partnerships
Payfactory
833-232-2113
[email protected]

Hometown Ticketing Partners with Bluefin and Payfactory to Elevate Security and Flexibility For Payment Processing

NEWS PROVIDED BYBluefin

19 Aug, 2021, 11:10 ET

COLUMBUS, Ohio, Aug. 19, 2021 /PRNewswire-PRWeb/ — HomeTown Ticketing is pleased to announce its partnerships with Bluefin, the recognized leader in payment and data security, and Payfactory, a tech-enabled payment facilitator for software platforms. These partnerships continue HomeTown Ticketing’s commitment to providing a platform with the highest levels of security and flexibility for schools at the K–12 and collegiate levels. Together, these leaders in the field are leveling up the simplicity and efficiency of digital ticketing.

Bluefin’s familiarity with the higher education space further enhances HomeTown’s ability to provide the tools colleges are seeking for their digital ticketing. Bluefin’s stand out reputation for their ability to protect payment data with PCI-validated P2PE and provide safe and compliant processing is why over 20,000 companies, including HomeTown, trust them to serve their clients. PCI-validated P2PE is the gold standard for payment encryption, immediately encrypting
payment data in a PCI-certified device, with decryption done outside of the higher education
network.

Payfactory’s flexibility and easy onboarding solutions will continue to provide HomeTown’s clients with payment processor options, as well as, continue to grow the connections HomeTown clients can have to the payment processing and fintech options they require.

Bluefin’s proven track record of success and experience providing security and payment processing solutions to educational institutions contributed to the creation of what will be an unprecedented solution for educators. By serving over 300 of the largest universities in the US, the Bluefin Payfactory solution aims to break through the traditional limitations of other processing platforms delivering industry-leading encryption security, speed of deposits, and service fee flexibility which empowers schools to eliminate card processing fees. Schools will now get money faster, virtually eliminate the costs associated with card acceptance all while being protected by the highest level of security available in the market today.

  • Ruston Miles, Founder | Bluefin and Payfactory

HomeTown Ticketing strives to be the company to offer the most comprehensive security and increasing flexibility for the schools who use our platform. With the addition of Bluefin to our payment processing partners, we continue to raise the bar in the digital ticketing industry and show why we are leading the way for schools to simplify their ticketing. Together, HomeTown and Bluefin are forging a partnership that will empower schools to take the next step in their athletics, arts, and events.

  • Ryan Hart, Chairman & CEO | HomeTown Ticketing, Inc.

About HomeTown Ticketing

HomeTown Ticketing is the leading digital ticketing provider in both K–12 and collegiate spaces, serving schools, districts, conferences, and associations. A professional-level and fully automated ticketing solution, HomeTown’s in-house developed, proprietary ticketing platform is tailored specifically to the needs of schools and governing bodies. Benefits of the HomeTown system include unmatched value through easy-to-use purchasing and redemption options, custom box-offices, event and fan specific reporting tools, and secure financial management features to streamline operations and increase financial transparency. Intuitive and easy-to-use for both event organizers and ticket buyers, HomeTown never touches the event organizer’s funds, which are accessible within 24 hours from a ticket sale. Learn more about HomeTown at http://www.hometownticketing.com | @hometowntix

About Bluefin

Bluefin is the recognized leader in encryption and tokenization technologies for payment and data security. Our security suite includes PCI-validated point-to-point encryption (P2PE) for contactless face-to-face, call center, mobile and unattended payments, and our ShieldConex® data security platform for the protection of Personally Identifiable Information (PII), Personal Health Information (PHI), and payment data entered online. The company’s partner network currently includes over 200 processors, payment gateways and ISV’s operating in 44 countries, which provide Bluefin’s P2PE solutions direct to merchants, enterprises, healthcare organizations and more. Bluefin is a Participating Organization (PO) of the PCI Security Standards Council (SSC) and is headquartered in Atlanta, with offices in Waterford, Ireland. For more information, please visit http://www.bluefin.com.

About Payfactory

Payfactory is a tech-enabled payment facilitator for software platforms. Formed by payments industry veterans and created for and by developers, Payfactory enables software vendors to effortlessly integrate complex payment acceptance, deposit funding and new account onboarding features into their platform while minimizing risk. Payfactory serves enterprise software companies seeking a higher level of security, service and speed. For more information, please visit http://www.payfactory.io

Media Contact

Danielle Duclos, Bluefin, 800-675-6573, [email protected]

SOURCE Bluefin

Related Links

http://www.bluefin.com/

Hometown Ticketing Partners with Bluefin and Payfactory to Elevate Security and Flexibility For Payment Processing

Partnerships continue HomeTown Ticketing’s commitment to providing a platform with the highest levels of security and flexibility

NEWS PROVIDED BYBluefin

19 Aug, 2021, 11:10 ET

COLUMBUS, Ohio, Aug. 19, 2021 /PRNewswire-PRWeb/ — HomeTown Ticketing is pleased to announce its partnerships with Bluefin, the recognized leader in payment and data security, and Payfactory, a tech-enabled payment facilitator for software platforms. These partnerships continue HomeTown Ticketing’s commitment to providing a platform with the highest levels of security and flexibility for schools at the K–12 and collegiate levels. Together, these leaders in the field are leveling up the simplicity and efficiency of digital ticketing.

Bluefin’s familiarity with the higher education space further enhances HomeTown’s ability to provide the tools colleges are seeking for their digital ticketing. Bluefin’s stand out reputation for their ability to protect payment data with PCI-validated P2PE and provide safe and compliant processing is why over 20,000 companies, including HomeTown, trust them to serve their clients. PCI-validated P2PE is the gold standard for payment encryption, immediately encrypting
payment data in a PCI-certified device, with decryption done outside of the higher education
network.

Payfactory’s flexibility and easy onboarding solutions will continue to provide HomeTown’s clients with payment processor options, as well as, continue to grow the connections HomeTown clients can have to the payment processing and fintech options they require.

Bluefin’s proven track record of success and experience providing security and payment processing solutions to educational institutions contributed to the creation of what will be an unprecedented solution for educators. By serving over 300 of the largest universities in the US, the Bluefin Payfactory solution aims to break through the traditional limitations of other processing platforms delivering industry-leading encryption security, speed of deposits, and service fee flexibility which empowers schools to eliminate card processing fees. Schools will now get money faster, virtually eliminate the costs associated with card acceptance all while being protected by the highest level of security available in the market today.

  • Ruston Miles, Founder | Bluefin and Payfactory

HomeTown Ticketing strives to be the company to offer the most comprehensive security and increasing flexibility for the schools who use our platform. With the addition of Bluefin to our payment processing partners, we continue to raise the bar in the digital ticketing industry and show why we are leading the way for schools to simplify their ticketing. Together, HomeTown and Bluefin are forging a partnership that will empower schools to take the next step in their athletics, arts, and events.

  • Ryan Hart, Chairman & CEO | HomeTown Ticketing, Inc.

About HomeTown Ticketing

HomeTown Ticketing is the leading digital ticketing provider in both K–12 and collegiate spaces, serving schools, districts, conferences, and associations. A professional-level and fully automated ticketing solution, HomeTown’s in-house developed, proprietary ticketing platform is tailored specifically to the needs of schools and governing bodies. Benefits of the HomeTown system include unmatched value through easy-to-use purchasing and redemption options, custom box-offices, event and fan specific reporting tools, and secure financial management features to streamline operations and increase financial transparency. Intuitive and easy-to-use for both event organizers and ticket buyers, HomeTown never touches the event organizer’s funds, which are accessible within 24 hours from a ticket sale. Learn more about HomeTown at http://www.hometownticketing.com | @hometowntix

About Bluefin

Bluefin is the recognized leader in encryption and tokenization technologies for payment and data security. Our security suite includes PCI-validated point-to-point encryption (P2PE) for contactless face-to-face, call center, mobile and unattended payments, and our ShieldConex® data security platform for the protection of Personally Identifiable Information (PII), Personal Health Information (PHI), and payment data entered online. The company’s partner network currently includes over 200 processors, payment gateways and ISV’s operating in 44 countries, which provide Bluefin’s P2PE solutions direct to merchants, enterprises, healthcare organizations and more. Bluefin is a Participating Organization (PO) of the PCI Security Standards Council (SSC) and is headquartered in Atlanta, with offices in Waterford, Ireland. For more information, please visit http://www.bluefin.com.

About Payfactory

Payfactory is a tech-enabled payment facilitator for software platforms. Formed by payments industry veterans and created for and by developers, Payfactory enables software vendors to effortlessly integrate complex payment acceptance, deposit funding and new account onboarding features into their platform while minimizing risk. Payfactory serves enterprise software companies seeking a higher level of security, service and speed. For more information, please visit http://www.payfactory.io

Media Contact

Danielle Duclos, Bluefin, 800-675-6573, [email protected]

SOURCE Bluefin

Related Links

http://www.bluefin.com/